The Challenge
A fast-growing B2B SaaS company had a 3% trial-to-paid conversion rate and was losing potential customers during onboarding. Their pricing page was confusing and didn't communicate value effectively.
Our Solution
We rebuilt the entire onboarding experience with personalized paths based on user goals, redesigned the pricing page with clear value propositions, and implemented systematic A/B testing across the entire trial experience.
The Results
Before & After
Trial-to-Paid
Before
3%
After
8.7%
Onboarding Completion
Before
34%
After
76%
Annual Revenue
Before
$2.4M
After
$6.9M
Customer LTV
Before
$1,200
After
$2,850
"The ROI we've seen is incredible. They don't just run tests—they fundamentally understand how to convert customers."
Marcus Johnson
CEO
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