The Challenge
A leading fashion e-commerce brand was struggling with high cart abandonment rates (78%) and low conversion rates despite significant traffic. Their checkout process was complex and their product pages weren't optimized for conversions.
Our Solution
We implemented a comprehensive CRO strategy that included: redesigning the checkout flow to reduce friction, adding AI-driven product recommendations, implementing urgency triggers, and A/B testing over 40 variants across the purchase funnel.
The Results
Before & After
Conversion Rate
Before
1.2%
After
4.2%
Cart Abandonment
Before
78%
After
42%
Average Order Value
Before
$85
After
$127
Monthly Revenue
Before
$1.2M
After
$4.1M
"INFINIMOUS transformed our entire e-commerce experience. The results speak for themselves - we've more than tripled our conversion rate."
Sarah Chen
VP of Marketing
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